What is the Long Tail? From Mass Market to Mass of Niches.

This post about Long Tail was originally created on 2012-04-15 in Spanish.

These past days I have been reviewing the Harvard Business Review case study about Leadership Online: Barnes & Noble vs. Amazon.com, to evaluate the factors that determined why an unknown internet company ended up winning the battle against the almighty Barnes & Noble, by then the undisputed leader in the retail sale of books in the US.

One of the advantages of Amazon’s business over its competitor was its Long Tail model, a term popularized by Chris Anderson (editor-in-chief of Wired magazine) in an article in 2004 which later ended in a Book: The Long Tail: Why the Future of Business is Selling Less of MoreRead the rest!

Who wants to be a manager? Questions and experiences

While I was reading the book “The Making of a Manager” from Julie Zhuo, she shared an experience that reminded me of a previous and similar experience. So I decided to write about what means to be a manager or to move or promote to a manager position. I also would like to recommend her book.

Returning to the book and the experience, Julie shared that while she was managing a team, the team expanded, and this growth made it possible to promote a team member into a manager position. She thought on her best designer, the most experienced, who was usually the one in which the team relied on, made questions, and had all the trust from the … Read the rest!

Leadership of the GOAT. What makes a leader?

This post has its origin in the newsletter, where I shared my opinion about the leadership of the GOAT and asked about the same questions about his leadership style and what makes a leader, and also in “The Last Dance” series from Netflix, where we all were able to see the amazing years from those magic Bulls from Michael Jordan point of view, with its nuts and bolts.

My curiosity started when I saw this tweet by chance and I saw some of the comments, and also in particular comments from people who were sharing. There was a word that was repeated more often: leadership.

https://twitter.com/Coach_Seibert/status/1260234921844658178?s=20

I found an ESPN article based on the same documentary where the … Read the rest!

Online selling from Stores during lockdown

Now that it seems we are leaving this crisis back, and we are moving to this so-called “new normal”, I would like to look back and recap what we did the last two months. Before starting let’s clarify first that the company I work for is a well known electronic consumer retailer that has some brick&mortar stores and an online store.

It turned out that the Spanish government decided to apply a state of emergency, so we had to stay at home and work from there. It was announced on Friday 13th March and it was official on Saturday.

For brick&mortar, as many other businesses, this decision supposed closing business, temporary or in lots of cases definitively. In our particular … Read the rest!

Whatever Next… A new beginning

Whatever Next was the original name of this blog several years ago. I looked for the last post entry with this name and it is from mid-2013.

When I decided to write again this year, I changed it to _DV (from David Viñuales). Why? I really don’t remember… I was like a new start, a new beginning.

Imho, writing blog entries is difficult, at least it is for me. Looking for inspiration, for a topic that you find interesting and you want to write about, and spend some time with research, can be a very fulfilling but at the same time painful experience.

I have lots of drafts and ideas that I have to develop, but writing a post … Read the rest!