This post about Long Tail was originally created on 2012-04-15 in Spanish.
These past days I have been reviewing the Harvard Business Review case study about Leadership Online: Barnes & Noble vs. Amazon.com, to evaluate the factors that determined why an unknown internet company ended up winning the battle against the almighty Barnes & Noble, by then the undisputed leader in the retail sale of books in the US.
One of the advantages of Amazon’s business over its competitor was its Long Tail model, a term popularized by Chris Anderson (editor-in-chief of Wired magazine) in an article in 2004 which later ended in a Book: The Long Tail: Why the Future of Business is Selling Less of More… Read the rest!